I'm wondering if 42 (from Hitchhiker's Guide to the Galaxy) or "It's What I Do" (from Stargate) count as memes yet. To me they are allusions.
An integral component of new media, viral media, or in my nomenclature -- the demi in Metademiurge, is the interchange of these allusions.
In terms of an organic life, a virus (viral video, yes?) propogates by injecting its own DNA into the host cell. The host cell then takes on the identity of the virus.
So that might mean that Charlie the Unicorn, having mostly original (copyrightable) content as far as I can tell, is actually bacterial video.
I watched Madagascar 2 again last night. They alluded to The Lion King, Joe vs. the Volcano, and pop songs (Boston and Barry Manilow among others). I'm sure Dreamworks paid fees to use these.
Pixar's movies will have allusions to smaller, sometimes very small memes (did I use that right?). I have recognized (and sometimes been the only one laughing in the theater at) the 42 meme, Mount Wanna Hawk a Lougie, " and the horse video in UP.
Still trying t figure out the implications of that.
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